2012 Heartland of America Regional Trade Show and Seminar- 25th Ann Celebration!

May 7, 2012

This year's show will include up to 70 booths with an opportunity to meet factory representatives and talk to your local andregional distributors. Come and see what is new and exciting in the Rent-To-Own Industry. A Vendor Showcase Reception willbe held on Wednesday, June 13, 2012 from 6:00 PM to 7:30 PM. with dinner to follow at 8:00 PM. The Trade Show will continueon Thursday, June 14, 2012 from 8:00 a.m. until 2:00 p.m. with a box lunch starting at 11:45 a.m. An additional benefit of attendingis trade show specials by the exhibiting vendors that will be available on orders placed at the trade show ONLY. We will alsobe offering some "Hot Specials" that can only be purchased in the vendor's booth, have a greater discount and may be limited.Be certain to look for the signage in the booths of the vendors offering these "specials". Check out the sign that will be postedduring events for the sponsors of those events and go by their booth to thank them.

Details below.

For additional registration please click here!

PRODUCT TRAINING TOPICS - There will be four (4) product trainings on Wednesday, June 13, 2012. Dealers will havenametags with a number so they know which sessions they will be attending during which time period from the chart provided.Each dealer will attend all four sessions and each product training. The companies that will have product trainings and adescription of their trainings are: (1) Pioneer Music Company: This training will mainly focus on building profit throughaudio add on sales. We will train your salespeople properly so they are comfortable with demonstrating the products to yourcustomers. We will also focus on why our products, Yamaha, Boston and our Stereo Rack Systems can set you apart becauseof your flexibility in ordering and being able to offer your customer more desirable products. We will be demonstrating theproduct so you can see and hear how it can not only increase your sales in audio, but in video as well.(2) O'Rourke Sales - LG Electronics: This training will focus on the features and benefits of LED, Plasma and LCD TV. Thenew technologies to be discussed are SMART TV and 3D TV. We will also demonstrate new Sound Bars, Home TheaterSystems and Blue Ray Players with SMART TV and 3D features built in. (3) Simmons Company: This training will consistof discussing the new Living Life Fully Charged National ad campaign. Just like you plug in and must recharge differentitems around your home, The Simmons Beautyrest is the item that Recharges the Human Battery------you! This trainingwill also consist of the features, benefits and advantages of a Simmons Beautyrest mattress and how to get the consumerto understand the Better Sleep of a Beautyrest. (4) Whirlpool: This session will consist of sales tips and information on howto present value when leasing a bottom freezer refrigerator vs a top-mount or a self-clean range vs a manual clean option.In addition, information regarding warranties and service contacts will be presented. New HE laundry product will be ondisplay in the Whirlpool booth on the show floor.

4 Man Golf Scramble

Register now for the 4-man golf scramble to be played at "The Cove" golf course at the Lodge of Four Seasons Resort on Wednesday,June 13, 2012. Starting time is 8:00 a.m. Cost is $73 per player which includes cart. We thank the Whirlpool Corporationfor sponsoring the trophies and Imagery Marketing Group for helping to sponsor the continental breakfast. A lunch ticket willbe given to each golfer to be used at the golf course.

Bass Fishing Tournament

Interested in catching that big bass? Then consider entering the bass fishing tournament at 7:00 a.m. on June 13, 2012 at theResort Boat Dock. The only requirements are having a fishing license and access to a boat. If you don't have a boat, considerhiring a fishing guide. To hire a guide, contact Hawg Stump Guide Service at 573-216-6567, if no answer, leave a message.You will receive a call back within one day. The cost is $250.00 per boat, whether it is one or two anglers. Two anglers is themaximum per boat. It is recommended that if you are interested in hiring a fishing guide, that you should do it as soon aspossible as fishing guides are very limited. You can cancel later if necessary. Information will be sent later to those who signup for the fishing tournament. We thank Ad Pro Advertising for sponsoring the trophies.

Registration and Fee

Advance registration is requested and suggested. This will help avoid unnecessary delays upon arrival. Fees may be paidby check or by using your VISA, MASTER CARD, DISCOVER or AMERICAN EXPRESS. If paying by check, make checkpayable to MISSOURI RENTAL DEALERS ASSOCIATION. You may also register by calling 573/442-2963 or (573) 489-0622 (cell) and charging the registration fee to any of the above-mentioned credit cards. Each dealer member company oftheir state's RTO Association will be given a free registration for one (1) dealer. Dealers must be a member of their state's RTO Association to also receive the registration discount fee. Those dealers that just want to attend the VendorShowcase on Thursday, may do so for FREE. Meal tickets for the other functions may be purchased individually.You may also indicate and pay for a specific number of dealers and guests, but submit their names by June 5,2012. In addition, the MRDA is offering to first time member companies and/or member companies that have notbeen in attendance at the MRDA trade show within the past 2 years, one (1) free hotel room night per company.


Participants should make their own hotel arrangements. The Lodge of Four Seasons Resort (888/265-5500 or573/365-3000) is holding a limited block of rooms for the Heartland of America Regional Trade Show and Seminaruntil May 14, 2011. After May 14, 2011, rooms will be reserved on a space available basis only. The room rate is$107 per night, plus tax for one to two persons per room. You can make your reservations on line by using theonline link & attendee code as follows: Attendee Code:24040. (Attendees: Please disregard group coordinator box & request forgroup code when registering on line)


Full refund of fees minus a $15 processing fee will be made if WRITTEN notice of cancellation of registration isreceived by May 26, 2012. Half of the registration fee minus the processing fee will be made after this date. Norefunds will be made unless WRITTEN notice of cancellation is received prior to the opening date of the tradeshow. FOR GOLF: Cancellations must be received prior to June 2, 2012 in order to receive a full refund. After thisdate, NO refunds will be given as per the golf club.