MRDA Celebrates 25th at Heartland Tradeshow

Jun 4, 2012

"This is a very exciting year for MRDA and Heartland this year," said MRDA Executive Director Ken Steiner, "Any dealer who has not been to the show in the past two years but is a member of any other state RTO association gets one night's lodging on us. It's a heck of a deal. Plus any vendor who brings in a new dealer to the show gets $100 per new registrant."


Steiner also noted four state association presidents are expected to attend the event.


This year's show will feature up to 70 booths and a bit of a schedule change with the golf and bass tournament, product training, vendor showcase reception and dinner/awards banquet all taking place Wednesday, June 13.

The trade show opens in earnest Thursday, June 14 and runs 8 a.m. to 2:30 p.m.

An additional benefit of attending the show is specials offered by exhibiting vendors  will be available on orders placed at the trade show ONLY. 

Dealers will also have access to "Hot Specials" that can only be purchased in the vendor's booth. These specials have a greater discount and may be limited. Be certain to look for the signage in the booths of the vendors offering these "specials". Check out the sign that will be posted during events for the sponsors of those events and go by their booth to thank them.

Product Trainings:

This year's show features four (4) product trainings on Wednesday, June 13, 2012. 

Each dealer will attend all four sessions and each product training. 

Presenting companies include:


(1) Pioneer Music Company: This training will mainly focus on building profit through audio add on sales. We will train your salespeople properly so they are comfortable with demonstrating the products to your customers. We will also focus on why our products, Yamaha, Boston and our Stereo Rack Systems can set you apart because of your flexibility in ordering and being able to offer your customer more desirable products. We will be demonstrating the product so you can see and hear how it can not only increase your sales in audio, but in video as well.

(2) O'Rourke Sales - LG Electronics: This training will focus on the features and benefits of LED, Plasma and LCD TV. The new technologies to be discussed are SMART TV and 3D TV. We will also demonstrate new Sound Bars, Home Theater Systems and Blue Ray Players with SMART TV and 3D features built in. 

(3) Simmons Company: This training will consist of discussing the new Living Life Fully Charged National ad campaign. Just like you plug in and must recharge different items around your home, The Simmons Beautyrest is the item that Recharges the Human Battery------you! This training will also consist of the features, benefits and advantages of a Simmons Beautyrest mattress and how to get the consumer to understand the Better Sleep of a Beautyrest. 

(4) Whirlpool: This session will consist of sales tips and information on how to present value when leasing a bottom freezer refrigerator vs a top-mount or a self-clean range vs a manual clean option. In addition, information regarding warranties and service contacts will be presented. New HE laundry product will be on display in the Whirlpool booth on the show floor.

Four Man Scramble Golf Tournament:

Register now for the 4-man golf scramble to be played at "The Cove" golf course at the Lodge of Four Seasons Resort on Wednes- day, June 13, 2012. Starting time is 8:00 a.m. Cost is $73 per player which includes cart. We thank the Whirlpool Corporation for sponsoring the trophies and Imagery Marketing Group for helping to sponsor the continental breakfast. A lunch ticket will be given to each golfer to be used at the golf course.

Bass Fishing Tournament:

Interested in catching that big bass? Then consider entering the bass fishing tournament at 7:00 a.m. on June 13, 2012 at the Resort Boat Dock. The only requirements are having a fishing license and access to a boat. If you don't have a boat, consider hiring a fishing guide. To hire a guide, contact Hawg Stump Guide Service at 573-216-6567, if no answer, leave a message. You will receive a call back within one day. The cost is $250.00 per boat, whether it is one or two anglers. Two anglers is the maximum per boat.

It is recommended that if you are interested in hiring a fishing guide, that you should do it as soon as possible as fishing guides are very limited. You can cancel later if necessary. Information will be sent later to those who sign up for the fishing tournament. We thank Ad Pro Advertising for sponsoring the trophies.

Registration and Fee:

At only $35 with a pre-May 25 registration, allowing one free member dealer per organization, MRDA is once again offering state dealers the most bang for their buck. 

However, advance registration is requested and suggested. This will help avoid unnecessary delays upon arrival. Fees may be paid by check or by using your VISA, MASTER CARD, DISCOVER or AMERICAN EXPRESS. If paying by check, make check payable to MISSOURI RENTAL DEALERS ASSOCIATION.

You may also register by calling 573/442-2963 or (573) 489- 0622 (cell) and charging the registration fee to any of the above-mentioned credit cards. Each dealer member company of their state's RTO Association will be given a free registration for one (1) dealer.

Dealers must be a member of their state's RTO Association to also receive the registration discount fee.

Those dealers that just want to attend the Vendor Showcase on Thursday, may do so for FREE. Meal tickets for the other functions may be purchased individually. You may also indicate and pay for a specific number of dealers and guests, but submit their names by June 5, 2012. In addition, the MRDA is offering to first time member companies and/or member companies that have not been in attendance at the MRDA trade show within the past 2 years, one (1) free hotel room night per company.


Participants should make their own hotel arrangements. The Lodge of Four Seasons Resort (888/265-5500 or 573/365-3000) is holding a limited block of rooms for the Heartland of America Regional Trade Show and Seminar until May 14, 2011.